MaggieMoo’s Ice Cream & Treatery and Pretzelmaker have announced the opening of a co-branded store in Ridgeland, Mississippi. The new Treatery, located at the Renaissance at Colony Park, is owned and operated by Brandon Falcon and Michael Williams of Ridgeland who opened the doors for business on September 4. The co-branded concept is supported by NexCen Franchise Management, a division of NexCen Brands Inc., (NASDAQ: NEXC), parent company of MaggieMoo’s Ice Cream and Pretzelmaker.

“We’re very excited to bring MaggieMoo’s and Pretzelmaker together at the Renaissance.” says Brandon Falcon, co-owner of the new Treatery. “These brands can stand on their own, but together they add value to our business and convenience to our customers.”

“The opening of a MaggieMoo’s and Pretzelmaker co-brand store is a perfect example of the synergies available in our portfolio,” states Chris Dull, president of NexCen Franchise Management. “The co-brand concepts give our franchisees the opportunity to diversify their business without the cost of maintaining multiple sites.”