Industry News | May 9, 2008

Maggie Moo's Debuts New Packaging

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MaggieMoo’s Ice Cream & Treatery, has unveiled a new package design for MaggieMoo’s “to go” containers.

Maggie Moo's Packaging The new design showcases enticing images of MaggieMoo’s award-winning ice cream. The images are intertwined by idioms of “sharing” on the quart, and declarations of “just for me” on the pint. The new design also displays the MaggieMoo’s logo, which spotlights that charismatic celebutante, Miss Maggie Moo. The artwork is supported by a fun and fashionable two tone pattern exemplifying the brand’s vivacious personality in magenta for the quart and blue for the pint.

Both the quart and pint size containers are labeled on the lid by hand as a reminder that MaggieMoo’s super premium ice cream is made fresh in the Treatery. At MaggieMoo’s you can create your own ice cream masterpiece by selecting one of their award-winning ice cream flavors and choosing your favorite mix-ins, such as nuts, fruits and candy. Your creation will be handfolded and packaged right in front of you.

“This is the perfect change in product packaging to showcase not only their award-winning ice cream, but also the brand’s personality,” says Robert D’Loren, President and CEO of NexCen Brands Inc, parent company of Maggie Moo's. “We have received tremendous feedback from customers on our new packaging, I recall one customer saying that the new packaging was very stylish.”