Industry News | January 27, 2009

MaggieMoo's Launches Valentine's Day-Themed Cupcakes

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MaggieMoo's Ice Cream & Treatery has announced that it will expand its line of signature ice cream cupcakes. The brand, known as the innovator of the world's first ice cream cupcake, will offer Valentine's Day-themed designs.

The new Heart, Snowcap Blush, and Pink Flower cupcakes add to the brand's growing menu. In addition to the new line of cupcakes, MaggieMoo's will offer customers a signature heart-shaped Sweetheart Cake to celebrate the holiday. "MaggieMoo's strives to surprise and delight its customers with fresh new flavors and products," says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "It is only natural to expand this very popular product line to new seasonal designs."

Ice cream cupcakes and cakes are available for online ordering at participating stores through www.maggiemoos.com.

MaggieMoo's is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.