Industry News | October 14, 2013

Mahi Fish Taco Swims on to Costa Vida Menu

Costa Vida announced the nationwide addition of the Mahi Fish Taco to its Baja, California–inspired menu. The new taco features marinated Mahi Mahi covered in a signature Cholula cream sauce and topped with shredded purple and green cabbage and cilantro, placed in a warm tortilla.

"We really made this a discovery process, first trying to find the perfect fish that embodied the Baja inspiration and could be found swimming in the Pacific and Sea of Cortez bordering the Baja Peninsula," says Geoff Alter, Costa Vida executive chef. "We decided on Mahi Mahi based on it being a firm fleshed white fish which enabled us to be more creative in our cooking process."

Costa Vida has historically been selective when making additions. After the success of the Sweet Baja Shrimp Taco since its addition in the summer of 2012, Costa Vida sought to round out its taco offerings with a fish choice.

"The Mahi Fish Taco addition is a continued testament to not only serving our customers the highest quality, freshest ingredients, but also our continual desire to provide an escape to the Baja Coast, which is encapsulated in Costa Vida's sights, sounds, smells, and tastes," says Dave Rutter, president of Costa Vida. "This is an area of our menu that our guests are asking for and we are delighted to respond."

"We had such a hugely positive customer response to the addition of the Sweet Baja Shrimp to our menu last year, so we look forward to similarly positive results throughout the brand," says Brian Dixon, director of brand marketing. "That outcome is certainly suggested by test results in a number of our locations."

Costa Vida's menu, inspired by the surfing culture and local cuisine of the Baja Peninsula Coast, features made-to-order burritos, tacos, enchiladas, quesadillas, salads, and nachos. Protein choices include sweet pork, grilled chicken, shredded beef, Raspberry Chipotle Chicken, grilled steak, and chile verde. Entrees are served with cilantro lime rice and black, pinto beans, or refried beans. House-made guacamole, sauces, and salsas can be used to customize any order and include Mango Salsa, Honey Habanero Salsa, Salsa Fresca, and Pico de Gallo. With the exception of the flour and wheat tortillas and two desserts, Costa Vida's menu items are gluten free.