Industry News | August 11, 2009

Maiberry Implements New Marketing Idea

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Mocapay is proud to announce that Maiberry, a retailer specializing in all-natural and organic frozen yogurt and smoothies, has selected Mocapay to implement a mobile marketing program.

The partnership with Mocapay will enable Maiberry to spread the word about their brand through the use of mobile marketing services.

"As consumers become increasingly dependent on their phones, establishing a mobile communication channel with them is imperative to the growth of our business," says Trang Mai, owner and founder of Maiberry. "As we expand our store operations, Mocapay will help to drive additional acquisition and retention as we build a mobile marketing database of Maiberry customers."

Through various promotional events, collateral, and SMS text campaigns, Maiberry will encourage consumers to visit their stores via special offers. "As Maiberry continues to grow in the marketplace, we look forward to the opportunity of expanding their brand and consumer reach through our robust mobile marketing platform," says Kevin Grieve, CEO of Mocapay.