Industry News | October 14, 2013

Mama Fu’s Announces Expansion into North Dallas

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As the fast-paced, national growth of the fast-casual Asian segment continues to sizzle, Mama Fu’s Asian House announced its expansion into North Dallas beginning with a location in Frisco, Texas. This will be the first of fourteen Mama Fu's locations slated to open in Dallas and Collin counties over the coming years.

Mama Fu’s Frisco is scheduled to open late October 2013 in the Sam Moon Shopping Center at 2429 Preston Road, at the Northwest corner of state Highway 121 and Preston Road adjacent to the Stonebriar Mall. Spearheading the multi-unit series of openings is MFDC Partners LLC, a group of seasoned entrepreneurs and restaurant industry veterans that include Daniel Avery, Rose and Rob Colarossi, and Tao ‘Echo’ Liu.

“Mama Fu’s is the only Asian-inspired concept in the marketplace that offers a contemporary flex-casual setting transitioning from quick counter service at lunch, to a full service experience at dinner. Mama Fu’s in Frisco offers guests dine-in, delivery, take-out, catering, free meeting or party room complete with audio-visual and free WiFi, and a beautiful patio,” says Rose Colarossi, co-owner of the new Mama Fu’s location and resident of Frisco.  “When we were looking to invest in a food concept, we kept a careful eye on what the top food industry leaders were looking at in terms of the next consumer trend. Asian food is definitely the winner as consumers are looking for healthy dining options that are both fresh and bold tasting. This is a great place for both the busy corporate employee or a family of four".

Mama Fu’s offers its guests convenience and made-to-order Asian-inspired food, including the MenuMasters award-winning Banh Mi sandwich. With a menu that allows guests to navigate their options more easily, customers can choose between their protein of choice, including chicken, beef, pork, and shrimp, as well as vegetables, noodles, brown, and white rice—all from a selection of Chinese, Thai, Japanese, Vietnamese, and Korean menu options. 

Guests can also choose from vegan and gluten free menu options, order a steam bowl or salad, or have their protein steamed to reduce oils and starch. Mama Fu’s offers a popular rewards program to customers, known as the “Funatics Club,” which offers exclusive deals to club.

“It has been a tremendous year for us as we build on our brand’s success and continue to grow throughout Texas and the rest of the country,” says Randy Murphy, president and CEO of Mama Fu’s. “We are so excited to have our partners in North Texas opening their first location in Frisco. They’re a wonderful group with extensive experience in the industry.  We are confident they will receive as warm of a welcome in Frisco as we’ve seen in other foodie cities around the country.”