Industry News | January 15, 2000

Manchu Wok Celebrates Chinese New Year

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To celebrate the Chinese New Year, Manchu Wok is introducing its annual Chinese New Year Promotion which runs January 30 until February 26, 2000 at 196 North American locations.

To commemorate the "Year of the Dragon," Manchu Wok will run a "Peel and Win Sweepstakes," offering customers the chance to win over $500,000. In prizes including Coca Cola gift bags filled with accessories and a grand prize of a trip for two for Hong Kong with five nights accommodation at the first class Marco Polo Hotel. Other prizes include complimentary Coca Cola beverages, complimentary egg rolls and a 10% discount on their next "Combo Meal" purchase.

When ordering a soft drink at any Manchu Wok store, participants will receive a drink cup with a "Peel and Win" sticker attached. Every cup has a sticker with a prize.

In keeping with the Chinese New Year theme, special in-store promotions and merchandising will be featured at all participating Manchu Wok locations.

Sweepstakes sponsors include the Hong Kong Tourist Association (USA), Cathay Pacific and Marco Polo Hotels. Manchu Wok specializes in fast and fresh stir-fried Chinese food ranging in style from Cantonese to Szechuan.

Manchu Wok is Canada's largest Chinese quick service operator with 74 stores and the second largest in North America with 121 stores in the U.S.