May 23, 2013

Industry News | April 5, 2012

Manhattan Bagel Rolls Out Pastrami Reuben LTO

Starting April 2, 2012, Manhattan Bagel is rolling out a new scrumptious deli classic, The Pastrami Reuben. 

“We are constantly reinventing our menu to be at the leading edge of what fast casual bakery customers want,” says Jeff O’Neill, chief executive officer and president of Einstein Noah Restaurant Group, Manhattan Bagel’s parent company. “With every new sandwich we roll out, we are one step closer to becoming the ultimate deli destination.”

A staple along the East Coast, pastrami is making its way to the top of Manhattan Bagel’s lunch menu. The new Pastrami Reuben consists of warm sliced pastrami topped with melted Swiss cheese, Thousand Island dressing, mustard, and sauerkraut in between two pieces of lightly toasted marble rye bread.