Industry News | February 27, 2009

Marble Slab and Great American Cookies Paired in Co-Branded Bahrain Store

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NexCen Brands Inc. (PINK SHEETS: NEXC.PK - News) today announced the opening of the first co-branded Marble Slab Creamery and Great American Cookies franchised store in Bahrain. The store opened in the City Centre Mall, a new large-scale retail, leisure, and entertainment complex located in the city of Manama, the capital of Bahrain. This is the first franchised store for Great American Cookies and the third for Marble Slab Creamery in Bahrain.

“We are very excited to execute our co-branding initiative for Marble Slab Creamery and Great American Cookies with this new franchised store in Bahrain,” says Kenneth J. Hall, CEO of NexCen Brands Inc.

“We continue to believe the Middle East represents a significant growth opportunity for each of our brands," says Chris Dull, president of NexCen Franchise Management Inc., the franchising subsidiary of NexCen Brands Inc. "By combining Marble Slab Creamery and Great American Cookies franchised stores in one location, we expect to bring an even greater variety of treats to consumers while generating additional retail traffic for our franchisees.”