Industry News | May 27, 2008

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery Present Premiere Fridays

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NexCen Brands, Inc. (NASDAQ: NEXC), parent company of Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery, has paired the two brands for the co-production of Premiere Fridays. Marble Slab and MaggieMoo’s will present 16 new ice cream combinations each correlated to a current Hollywood movie premiere. The first combination will be served Friday, May 30th, and a new combination will be presented each subsequent Friday through the first week of September.

During Premiere Fridays, store decorations will mimic the glitz and glamour of Hollywood movie sets, and movie slates displaying “Now Showing” and “Still Serving” will feature the current concoction and previous weeks’ combinations.

Coming soon to Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery are five new creations. The Chocolate Cosmoopolitan with chocolate ice cream, chocolate flakes or chocolate chips, fresh strawberries, and strawberry topping will be available starting May 30th. On June 6th, customers can order the Cookies ‘N Kung’ Fu, which includes cookie dough. June 13th brings The Incredible Chunk, a cool mint ice cream, mini marshmallows, oreo cookies, and fudge topping mixture. The cotton candy ice cream combination, Smarty Pants, will be available on June 20th. The Rainbow Galax•E rainbow sprinkle combination will be available on June 27th.

“Marble Slab and MaggieMoo’s Premiere Fridays showcase that ice cream is more than a treat, it’s an experience, says Jenn Johnston, Senior Vice President of Brand Marketing for NexCen Franchise Management. “Ice cream has always been a part of the entertainment spectrum. Accordingly, it should be paired with the ultimate entertainment outlet, Hollywood movies.”