Industry News | March 19, 2013

Marble Slab Hits Pakistan With 10-Unit Deal

Global Franchise Group announced the master franchise agreement with Western Brands PVT Ltd. for the opening of the first Marble Slab Creamery locations in the country of Pakistan.

Per the agreement with Western Brands PVT, the deal calls for the development of 10 Marble Slab Creamery stores in Pakistan over a 10-year period, with the 5,000-square-foot flagship store opening up in the major city of Lahore, Pakistan.

Marble Slab Creamery is managed by GFG Management, a subsidiary of Global Franchise Group. 

The opening of the Marble Slab Creamery locations in Pakistan builds upon the brand's existing momentum in the South East Asian Sub Continent.

Consistently ranked one of the top international food brands based on growth, Western Brands PVT selected Marble Slab Creamery given its proven success internationally.

Furthermore, Marble Slab Creamery is the Global Franchise Group’s most requested international brand, operating in more than 13 countries, including Australia, Canada, Mexico, Saudi Arabia, and Bahrain.

"We were looking to expand Western Brands’ portfolio to include a strong ice cream concept, and were impressed with Marble Slab Creamery’s international business model," says Jawad Qureshi, chief marketing officer of Western Brands. "We are excited to launch the brand with our flagship store in Pakistan and rapidly expanding our franchise locations starting from Lahore and into metropolitan cities like Islamabad and Karachi."

John Barber, chief development officer, Global Franchise Group, adds, “Global Franchise Group allows for a seamless transition for its brands into new global markets through master agreements.

“The franchisees follow a model that can be customized to meet the local tastes and needs of the specific area where they are opening stores,” he continues. “Out of all of our brands, we are noticing unprecedented international interest around Marble Slab Creamery.”

John Peddar, director of international development for Global Franchise Group, says, “The new locations in Pakistan are an extension of Marble Slab Creamery’s existing presence in the Middle East and the South East Asian sub-continent. In a nation of 176 million people, we expect that the brand product will be well received and positioned for growth in this emerging market.”