Industry News | May 1, 2014

Marble Slab, MaggieMoo's Introduce New Pricing Structure

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery introduced a new unlimited mix-ins pricing structure. Customers can now select the size of their ice cream treat and add as many mix-ins that will fit into the ordered cup or cone size for a set price. The pricing, which was slowly tested and rolled out in March, has been well received by customers and has led to many return visits. It's particularly appealing to families because they can properly budget for their ice cream treat experience.

"Our new brand proposition, 'Homemade Ice Cream. Unlimited Mix-Ins. One Set Price,' is a game changer that will drive transactions and differentiate us from our competition," says Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo's. "Unlimited Mix-Ins gives new customers a reason to come in and try our delicious, made-in-store ice cream while enticing former customers to visit us again for a new and improved experience."

 

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