Industry News | September 3, 2014

Marble Slab, MaggieMoo's Launch Rewards App

Summer may be coming to an end, but that doesn't mean it's the end of ice cream season. Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery announced the launch of its new app, Slab Happy. The app is free to download and offers customers rewards such as a $5 off coupon just for signing up, and free ice cream on their birthdays and Slab Happy anniversary. Points are earned for every dollar spent. Reach 50 points and customers will receive a $5 off reward.

"Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery are excited to make the end of summer a little sweeter with the launch of Slab Happy, our free rewards app," says Allison Lauenstein, vice president of ice cream brands for Global Franchise Group, the strategic brand management company behind Marble Slab Creamery and MaggieMoo's. "This app allows us to easily reach out to and reward our customers for purchasing their favorite ice cream with unlimited mix-ins, and celebrate various milestones such as their birthdays and Slab Happy anniversary with free ice cream."

Slab Happy can be downloaded for free in the App Store or Google Play. To redeem coupons and rewards, customers must display the offers on their phones or provide their phone number to Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery for verification purposes.

 

 

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