Industry News | March 9, 2011
As March Madness Begins, Domino’s Signs NCAA Deal
Domino's Pizza is now the “Official Pizza of the NCAA” and several of its 23 national championships. Domino’s is joining forces with NCAA Corporate Champion Coca-Cola, the “Official Fan Refreshment of the NCAA”; Turner Sports; and CBS Sports in a multiyear partnership. This marks the first time Domino’s has partnered nationally with collegiate athletics, and the first national sports marketing sponsorship for the company since 2007.
“We are very proud to be the ‘Official Pizza of the NCAA,’ and look forward to a terrific opportunity to connect our brand with national and local platforms showcasing our country’s finest student athletes,” says Russell Weiner, Domino’s Pizza chief marketing officer. “Hard work, commitment to winning and an emphasis on team achievement are all attributes Domino’s and the NCAA have in common, and we are excited to bring these traits to life through this partnership.”
Through the partnership, Domino’s will have rights to such NCAA events as NCAA March Madness, the Men’s Final Four, Women’s Final Four, Men’s Frozen Four, the Men’s College World Series, and Women’s College World Series.
“Coca-Cola’s involvement with the NCAA and our championships has brought a tremendous amount of positive exposure to our long-standing partnership,” says Peter Davis, NCAA director of corporate alliances. “With this announcement as the ‘Official Pizza of the NCAA,’ we welcome Domino’s Pizza to our NCAA championships, and we are excited to see the energy with this new relationship.”
“We're excited to have Domino's as an NCAA marketing partner, and look forward to their NCAA activation in conjunction with Coke,” says Will Funk, senior vice president of NCAA partnerships and branded programming within Turner Sports Ad Sales.
“We continue to enjoy a long and successful relationship with Coca-Cola, and we are excited to partner with them to welcome Domino’s to the NCAA Corporate Marketing Team,” says Devron Edwards, CBS Sports director of NCAA marketing.
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