Industry News | August 13, 2008
Marco's Pizza Debuts Online Ordering
Marco’s online ordering system offers fast, secure online payment and sends a confirmation e-mail when an order is processed. Customers can view Marco’s menu and prices online, specify a pick up or delivery time, and join Marco’s E-mail Club to receive special offers and e-coupons. They can also set “favorite orders” for easy repeat ordering.
“Customer demand for online ordering reached a fever pitch recently," says Marco’s CEO Jack Butorac. “Marco’s always had fresh cheese and dough, and now we offer a fresh new way to order our delicious pizza. We’ve achieved stronger same-store sales growth than most of our industry over the past 18 months, without an online component. This new capability will pump up the volume on growth.”
Marco’s online ordering service is designed and provided by LetsGet.Net (www.letsget.net), an online ordering engine specializing in the restaurant industry. The company is headquartered in Chesterfield, Missouri.
Among the stores that tested the service in the Tampa Bay, Florida, and Tempe, Arizona, regions, two percent of all orders were processed online--a significant number, considering the service was not promoted. Marco’s also found that check order size was notably higher for online orders, and more than 90 percent of orders were for delivery versus pick up. Marco’s expects the delivery preference to remain the same nationwide.
Marco’s will roll out online ordering in store markets outside the testing regions over the next few months, and all new Marco’s store locations will have the capability.
Food & Beverage
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