Industry News | May 11, 2013
Marketing Experts Gather for NRA Show Panel
Duke Marketing, a full-service marketing communications firm specializing in multiunit restaurants, retail, and foodservice operations, announced chief executive Linda Duke will moderate a panel of three Marketing Executive Group (MEG) board members at the upcoming National Restaurant Association Restaurant, Hotel-Motel Show at McCormick Place Convention Center in Chicago.
The panel will take place at 1:30 p.m. on Saturday, May 18, 2013.
This annual restaurant industry event is the third-largest tradeshow in the northern hemisphere and attracts more than 1,800 exhibiting companies, as well as 70,000 attendees and visitors from all 50 states and more than 100 countries.
“It is a privilege to be asked to speak at the NRA show this year,” Duke says. “I am excited to share the stage with fellow MEG members Bill, Diana, and Eric, who will present their marketing successes and tips for attendees in a conversation around top strategies for today’s restaurant marketing.”
Duke, a 20-plus-year marketing expert, will moderate three of the National Restaurant Association’s MEG board members, including co-chairman of MEG Bill Ruby, vice president of field marketing for Denny’s; MEG board member Diana Hovey, chief marketing officer of Corner Bakery Café; and co-chair of MEG Eric Hughes, marketing executive from Dairy Queen.
In the panel, titled “Top Ten Marketing Strategies for Restaurant Brands”, the panelists plan to tell first-hand how they succeed at everything from social media to brand evolution. They will send attendees home with 10 strategies to use for their own brand and begin applying right away.
“Linda Duke is a highly respected marketing speaker and we appreciate her commitment to our industry,” says Julia Kanouse, vice president of marketing, National Restaurant Association. “Incorporating our MEG Group to share the stage and their insights will give attendees at least 10 great ideas to take away.”
The MEG is one of 10 study groups formed by the National Restaurant Association more than 25 years ago to provide education and networking opportunities to those members in the restaurant industry responsible for marketing.
MEG hosts two annual conferences, which provide time to share ideas with peers and mingle with industry sponsors. This year, it’s holding its annual event May 15–17 at the Westin Michigan Ave. in Chicago.
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