Industry News | June 17, 2010

Master-Bilt Makes Masterpieces for Baskin-Robbins

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Master-Bilt announces it has entered into an agreement with Baskin-Robbins to be a preferred ice cream cabinet supplier, effective immediately.

As part of the new partnership, Master-Bilt engineered a new deluxe ice cream dipping/display merchandiser with a contemporary design to meet Baskin-Robbins’ needs. The DD-LCG is a low curved glass dipping cabinet with a laminated swirled finish on the front and sides. The low curved glass allows for easy ice cream viewing by Baskin-Robbins customers.

Master-Bilt will be able to service all freezer equipment needs for Baskin-Robbins franchisees’ back of the house, front of the house, and self-service of its hand-packed, hard-packed, novelties and ice cream cakes. Baskin-Robbins franchisees can order Master-Bilt BLG model low temp glass door merchandisers, FIP-40 and -50 model ice cream novelty display merchandisers, BHC model ice cream hardening and holding cabinets, as well at the newly developed DD-LCG low curved glass dipping/display cabinet.

“We are honored to be chosen as a preferred vendor for a company as prestigious as Baskin-Robbins,” says Bill Huffman, vice president of sales and marketing for Master-Bilt. “This is a wonderful opportunity for Master-Bilt and we look forward to a future of growth in the ice cream industry.”

Visit www.master-bilt.com/products/energy_saver.htm for more information. For more information on Master-Bilt's full product line, or for literature, call Teresa Todd at 1-800/647-1284, ext. 4236, or e-mail ttodd@master-bilt.com.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.