Industry News | January 21, 2013

Maui Wowi Expands Support with Two Promotions

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Maui Wowi Hawaiian, the leading Hawaiian coffee and all-natural smoothie franchise concept, has promoted two of its key employees as the brand expands throughout the country.

Former marketing manager Eric Richardson has been promoted to senior project manager of construction, overseeing the entire process of taking a fixed franchise location from site selection to grand opening. Lauren Sullivan has transitioned from a dual role as office manager and communications coordinator into the communications and PR manager position. She will focus on building the Maui Wowi brand through media outlets, non-traditional media, and other digital sources.
 
“It’s very exciting to witness the growth of Maui Wowi and of our employees,” says Mike Weinberger, vice president of operations. “The ability to utilize the many talents and assets that each person brings to the table ultimately benefits the entire Maui Wowi system.”
 
Richardson helped grow the marketing department and assisted franchisees to help drive traffic to their businesses. As senior project manager of construction, Richardson will play an integral part in the build out process of fixed retail locations, with several projects currently in the works, including Nashville, Tennessee; Boynton Beach, Florida; and Atlanta.
 
While in charge of communications prior to the recent promotion, Sullivan built a solid online presence for the company through press releases and active social media engagement. As communications and PR manager, Sullivan will continue to focus a concerted effort on building the brand awareness of Maui Wowi.
 
Maui Wowi Hawaiian, a unique franchise concept that offers a variety of premium Hawaiian coffees, as well as healthy, all-natural, fresh fruit smoothies, also recently announced the hiring of Sarah Anderson. She has joined the team as the new marketing and operations manager.