Industry News | January 28, 2014

Maui Wowi Franchise Targets Texas for Expansion

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Maui Wowi will target Texas as a market for big growth. This development announcement stems from the success of the franchisees currently operating in the Greater Houston area and throughout Texas.

To kick off the company’s expansion efforts, Maui Wowi will exhibit at Booth #230 at one of its most successful event venues, Reliant Park, for the International Franchise Association’s (IFA) Franchise Expo South in Houston, February 6–8. Houston franchisees and directors of regional support Rob and Jean McLean will spearhead franchise development expansion in the market. The company is currently seeking new franchise partners throughout the Houston area to add brick-and-mortar locations or mobile units.

“As newly minted members of the franchise support team in Houston, we’re looking forward to connecting with potential franchisees at the expo and introducing them to the ‘Aloha Spirit’ and flexible business models that Maui Wowi offers,” says Jean McLean. “Sharing our franchise insight and personal experiences with the company at the expo will be a catalyst for further development in Houston and on a larger scale throughout Texas.”

The McLeans bring with them experience from their record-setting sales using their mobile cart business at the Reliant Stadium. To date, the Houston Livestock Show and Rodeo in 2013 was the McLeans’ biggest event yet. Twenty-one days, 2.5 million people, eight Maui Wowi mobile carts, and thousands of smoothies sold, the McLeans says, “We did a good portion of our sales for the whole year in just those three weeks. It was wild.”

They plan to bring that same energy and appetite for success to the stadium yet again. Justin Livingston, Vice president of business development at Maui Wowi, and Adam Benshoof, development manager, will also join them at the expo to discuss the franchise opportunity with attendees.

“After successful events year after year at Reliant Park and throughout Texas, buzz is beginning to build about Maui Wowi in the market,” Livingston says. “There’s a huge demand for healthy beverage options in Houston, especially at heavily attended events, and we’re eager to partner with entrepreneurs involved in the community who want a fun, rewarding and flexible career.”

To augment the company’s growth, Maui Wowi is seeking passionate franchisees with the resources and capacity to create and manage a franchise investment opportunity in the fast-casual or event business. Maui Wowi offers four business models for prospective franchisees interested in a low-cost start up with scalability potential, including Ka’anapali mobile carts, catering units, kiosks, and brick-and-mortar stores. Depending on the format, start-up costs range between $75,000 and $300,000.