Industry News | December 20, 2013
Maui Wowi Hawaiian Opens Newest East Coast Location
Maui Wowi Hawaiian, the Hawaiian coffee and smoothie company, opened its newest East Coast location in Towson, located in Baltimore County, Maryland. Franchisees Mike and Amanda Pyne have been successful Maui Wowi mobile cart operators since 2011 and look forward to expanding their empire with a fixed store location.
“As a Towson native and resident, I’m so proud to expand the Aloha spirit further into Baltimore,” says Mike Pyne. “We’re now able to bring the area a taste of Hawaii throughout the week in addition to our growing number of local festivals, fundraisers, and catered events.”
With over 30 years of business success, Maui Wowi Hawaiian offers franchisees the tools to make the business their own with the choice of a stand-alone store, fixed kiosk location, and mobile event cart. The Pynes enjoy the flexibility of the mobile unit option and have gained experience as well as a growing fan base. Over the past two years, they have worked events such as the Baltimore Grand Prix, fundraisers for Pets on Wheels and John Hopkins Children’s Center, and the Preakness Celebration Balloon Festival. Now expanding their empire, their new store will offer the full menu of blended gluten-free smoothies, including flavors such as Mango Orange, Strawberry, and Black Raspberry. It will also feature healthy snack items, baked treats, and espresso drinks made with Hawaiian espresso beans.
“The Pynes are a great example of the scalability and growth opportunities that our unique business models have to offer,” says Mike Weinberger, CEO of Maui Wowi Hawaiian. “It is always exciting to see our franchisees find success with the brand, and we look forward to continuing our East Coast expansion.”
Food & Beverage
ANNOUNCING: Incredible Breakfast Trends
The morning daypart is still going strong and continues to offer the most opportunity for incremental sales and customer loyalty. What has changed are the sophisticated – and jaded – palates that consumers bring with them when eating at your operation. Keeping taste buds intrigued requires finesse, creativity and lots of trend awareness. So if you weren’t listening before, the time to do it would be now: we have done something to help you.
The American Egg Board knows breakfast. I think you know we know breakfast. If not, why weren’t you paying attention? We talk about it a lot.
But the more we learned and the more we talked, the more we realized there was much more to say. Here are two facts about complexity – first, it’s interesting, and second, it’s hard to explain in 140 characters or less.
So we’ve undertaken to create mini-studies to offer the reader a good grounding in various trends that are either emerging or at the point of evolving into something different.
NOTE: If people call your place retro or old-fashioned and that was the vibe you were going for, congratulations! But if that wasn’t your intention, well, then you should make sure to read our brief studies. It really couldn’t hurt.
Our first three Incredible Breakfast Trends focus on:
- Breakfast food trucks and what keeps them on top. Truck operators often enter this segment as an economical way to break into the business. Some have even started trends that used to be expected from white table cloth restaurants. Today’s successful food truck operation could soon move into a building on your block. You should have an idea who he is.
- Emerging trend of Asian-influences in the morning. An honest interest in better-for-me cuisine, a growing passion for kimchi throughout the day, the popularity of Sriracha sauce (even Subway uses it) and the fascination with the many different Asian cuisines – China has over 30 alone – makes knowing a little more about this topic a good idea.
- The continuing impact of Latin on breakfast. It used to be that Tex-Mex was all we had. Then it became Mexican, and now it’s Peruvian, Cuban and Oaxacan, to name only a few. Latin cuisine is so much a part of the American table that many children have no idea it came from another culture. This is a moving target and you should have some idea of where it is today.
If we’ve intrigued you, go to bit.ly/LidG5V to read the first three mini-studies. Then come back every quarter for three new examinations of news you can use.
For more, visit www.AEB.org.