Industry News | August 16, 2012
Maui Wowi Hawaiian Simplifies Fundraising Program
Maui Wowi Hawaiian, a coffee and smoothie franchise company, has acquired additional tools to help encourage donations and fundraising through the company’s giveback program, called the No-Work FUNdraiser—a program in which Maui Wowi franchisees give back tens of thousands of dollars each year to local schools and other nonprofit organizations in their community.
“We have recently implemented a new feature in our reporting system that keeps a running total of how much money our franchisees have contributed to help raise funds that go towards deserving causes throughout their communities,” says Erin Hicks, executive vice president for Maui Wowi Hawaiian.
“Since it began in June, our franchise system has given back more than $14,000 in donations,” Hicks says. “The reporting system may be new, but giving back is something our franchisees have been doing for years and for many of them, it is the cornerstone of their business.”
Maui Wowi’s No-Work FUNdraising program is designed to take the work out of raising money and instead, makes it a fun and festive event.
Franchise operators are able to set up their mobile unit and offer customers quality products such as all-natural, fresh fruit smoothies and premium Hawaiian coffees. When the event is finished, the franchisee donates a portion of the profits back to the organization.
As the school year begins, so does another busy season of youth sports like wrestling, gymnastics, and soccer, which Hicks says are popular events for fundraising opportunities.
“The students, athletes, parents, and faculty really love our smoothies and this is the best time for our franchisees to get active in their communities and show their Aloha spirit,” she says.
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