Industry News | November 12, 2013
Maui Wowi Partners with Popchips
Maui Wowi Hawaiian, the fruit smoothie and Hawaiian coffee retailer, announced its newest wingman and snack item partner, Popchips.
Maui Wowi Hawaiian will exclusively offer select flavors of Popchips in all participating store locations and events nationwide. The partnership between Popchips and Maui Wowi creates additional options for customers who have dietary restrictions, as both Popchips and Maui Wowi smoothies are gluten-free products. In addition, Maui Wowi offers a dairy-free smoothie option.
To kick off the partnership, the two companies are collaborating on a two-week-long social media contest that challenges fans to choose their favorite snack duo. Beginning November 12, the gluten-free snack pair will challenge snack enthusiasts to create their favorite Popchips and Maui Wowi Hawaiian combination. Fans can choose from three beverage and chip flavor pairs and give it a name. The contest will end on November 26 and the entry with the best wingman pair and nickname will be announced on December 2. The winner will receive a prize package with snack essentials from both companies including chips, Hawaiian coffee, t-shirts, and more.
“Pairing Popchips’ healthy snack options with Maui Wowi’s nutritious fresh fruit smoothies and gourmet coffee is an ideal match,” says Mike Weinberger, CEO of Maui Wowi Hawaiian. “We are excited to kick off this partnership with a unique promotion and hope both Maui Wowi and Popchips fans enjoy choosing their favorite flavor combination virtually as well as our events and our stores.”
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