Industry News | November 18, 2013

Maui Wowi Revs Up as Formula 1 Grand Prix Vendor

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Maui Wowi Hawaiian, the international gourmet coffee and fruit smoothie franchise, makes its second appearance as a vendor at the 2013 Formula 1 United States Grand Prix. Local franchise owner DuAnne Redus is ramping up for the three-day event, held at Circuit of the Americas racetrack in Austin, November 15 through 17.

In anticipation of large crowds, Redus has set up multiple mobile units throughout the venue to serve Maui Wowi’s fruit smoothies and frozen adult beverages. Being a part of this event brings the Maui Wowi brand to the international racing community, introducing spectators to the Hawaiian vibe and products.

“We are excited that DuAnne is back at this incredible event for three days of non-stop entertainment and lots of smoothies,” says Mike Weinberger, CEO of Maui Wowi Hawaiian. “Circuit of the Americas is a top-of-the-line facility and perfect for hosting a weekend of elite motor racing.”

A regular vendor at Circuit of the Americas facility, Redus works various events held there throughout the year, serving smoothies from her tiki hut carts. In addition, she has made a name for herself as an independent female business owner with a Maui Wowi store and a presence at many other community focused events in Wimberley, Texas.