Industry News | April 20, 2010

Maui Wowi Says Aloha to Kuwait

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Maui Wowi Hawaiian Coffees and Smoothies has signed a new Master Franchise Agreement for the country of Kuwait with Global Franchising Group (GF Group) to be the second Master Franchisee for Maui Wowi Hawaiian in the GCC.

"I am very excited to be awarded the Master Franchise for the country of Kuwait," says Mohammed Al-Rashidi, managing director for GF Group "Our plan is for Maui Wowi Hawaiian Kuwait to be the international benchmark for coffee and smoothies."

Al-Rashidi formed the GF Group to develop franchising opportunities in Kuwait and to create a new lifestyle-experience for coffee shop customers in Kuwait. The company plans to offer a unique Hawaiian atmosphere not currently available in Kuwait. The company also plans to develop new business models for expanding the Maui Wowi Hawaiian brand in the Kuwaiti market, and to position it as a fun and unique experience for its customers. Al-Rashidi will employ a forward-thinking strategy to target other markets to expand its Maui Wowi Hawaiian in the GCC and throughout the Middle East.

Al-Rashidi is currently the managing director and CEO of Isys Global Trading Group, a global telecommunications company based in the country of Kuwait. The company specializes in content, portal, advertising, payments and banking, and money transfers for the mobile telecommunications industry.

"We are pleased to welcome Mohammed to our rapidly expanding international 'Ohana," says Erin Hicks, executive vice president of Maui Wowi Hawaiian. "We believe his vision for bringing the Aloha Spirit to Kuwait is in alignment with our international growth plan, and we look forward to working with him to develop his business."

Maui Wowi Hawaiian will continue expanding its operations in foreign markets. For more information on Maui Wowi Hawaiian's international development opportunities, visit www.mauiwowi.com.