Maui Wowi Hawaiian is bringing its fruit smoothies and premium Hawaiian coffee to Albuquerque, New Mexico, with new franchisee Jeff Emrick. The company is quickly expanding and is excited to welcome a new franchisee in the Southwest market.
Maui Wowi granted Emrick a franchise agreement that will allow him to operate up to three units with no territory restrictions.
“After searching for six months, I kept coming back to Maui Wowi because it seemed to be pulling me in,” Emrick says. “After meeting all the employees at the Mainland (HQ), I was totally convinced that this business was for me.”
Emrick says he found a lot of similarities in the brand that fit his personality. With his new Maui Wowi business, he plans to work events on the weekends to grow his presence in the community and get his kids involved. He will start out with the mobile event cart, one of several unique business models the franchise offers. The cart can be set up at events and venues such as stadiums, festivals, and youth sports.
“I decided to start with the mobile model because it seems very lucrative and flexible. Events are huge and you have an opportunity to make a lot of money,” Emrick says. “The low cost to get started plus the amount of money you can make; it just seemed like a no brainer to me.”
As he gains momentum, Emrick envisions a retail store in his future that will be a centerpiece for his ever growing operation.