Industry News | September 24, 2013

McAlister’s Continues Growth with New CDO

McAlister's Deli, a leading fast casual restaurant, is pleased to announce the appointment of Jeff Sturgis to the newly created role of chief development officer, where he will lead development functions including franchise sales, real estate, store design, and construction.

 

“We are excited to welcome Jeff to the McAlister’s team,” says McAlister’s Deli president and CEO Frank Paci. “Jeff brings a wealth of experience in franchise sales and development and will lead our efforts to accelerate the growth of the McAlister’s brand.”

 

Sturgis comes to McAlister’s with more than 17 years of experience in the franchise industry. Most recently, he founded and operated a franchise strategy and consulting practice where he worked with more than 25 franchisors to develop and execute strategies for franchise growth. Prior to that, he held senior management and development positions with Fantastic Sams Hair Salons and FOCUS Brands.

 

“I am excited to be part of the McAlister’s team,” Sturgis says. “McAlister’s is poised for tremendous growth with strong unit economics, three years of same-store sales increases, a tremendous franchise support team, and an experienced and talented senior management team.”

 

McAlister’s has undertaken initiatives to strengthen its brand, including upgrading menu offerings and improving speed of service. Technomic recently recognized the brand as the top chain in the fast casual industry for food and beverage and as one of consumers’ Top 5 Favorite Chains in the country.