Industry News | February 12, 2014
McAlister’s Deli Rewards Guests for Healthy Eating
McAlister's Deli announced its “Drop It to Win” sweepstakes where one lucky fan will win a beach getaway just for playing and learning about the Lite Choose Two menu at McAlister’s. The Lite Choose Two menu makes eating lighter easier by pairing menu items into lower-calorie combinations.
“We know our guests love choice and that many have resolved to eat lighter. At McAlister’s, we have more than 200 Lite Choose Two menu options under 600 calories,” says McAlister’s Deli vice president of marketing, Donna Josephson. “To celebrate our Lite Choose Two menu, McAlister’s wants to treat one lucky fan to some much-needed relaxation at any beach in the continental U.S.”
Through February 27, 2014, guests can visit McAlister’s Facebook page or website and enter for a chance to win the grand prize as well as daily prizes. The sweepstakes is a fun, interactive game where guests can drop a ball into one of the favorite Lite Choose Two items for a chance to win a $25 McAlister’s gift card and for an entry to win the grand prize.
“Because of the success of past interactive sweepstakes, we have continued to include that component as a way to further engage with our guests,” Josephson says.
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