Industry News | July 15, 2013
McAlister’s To Give Away Free Tea For Fifth Year Running
McAlister’s Deli announced its fifth-annual “Free Tea Day” on Thursday, July 25. Guests who visit any of the participating McAlister's locations will receive a free 32-ounce McAlister's Famous Sweet Tea.
“Free Tea Day allows our operators and franchisees to reward loyal guests and introduce our famous sweet tea to new guests,” says McAlister’s president and CEO Frank Paci. “Free Tea Day has become a highly anticipated event, and we expect to serve more than 320,000 glasses of tea this year.”
McAlister's is promoting Free Tea Day with a myriad of in-store and social media activities, including a “Sweet Summer Sweepstakes.” No coupon is required and no purchase is necessary.
Over the past two years, McAlister’s has undertaken initiatives to strengthen its brand, including upgrading menu offerings and improving speed of service.
Food & Beverage
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