Industry News | July 23, 2013
McAlister’s Ramping Up for Free Tea Day
McAlister’s Deli, a leading fast casual restaurant, announces its 5th annual “Free Tea Day” on Thursday, July 25. Guests who visit any of the participating McAlister’s locations will receive a free 32-ounce McAlister’s Famous Sweet Tea.
“Free Tea Day allows our operators and franchisees to reward loyal guests and introduce our famous sweet tea to new guests,” says McAlister’s president and CEO Frank Paci. “Free Tea Day has become a highly-anticipated event, and we expect to serve more than 320,000 glasses of tea this year.”
McAlister’s is promoting Free Tea Day with a myriad of in-store and social media activities, including a “Sweet Summer Sweepstakes.” Details can be found at www.mcalistersdeli.com/summersweepstakes or on Facebook at www.facebook.com/teafreaks. No coupon is required and no purchase is necessary.
Over the past two years, McAlister’s has undertaken initiatives to strengthen its brand, including upgrading menu offerings and improving speed of service. Technomic recognized the brand as the top chain in the fast casual industry for food and beverage and as one of consumers’ Top 5 Favorite Chains in the country.
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