Industry News | July 2, 2013
McAlister's "Free Tea Day" Sweepstakes Underway
McAlister’s Deli, a fast casual restaurant, announces its “Sweet Summer Sweepstakes” to celebrate and reward its guests. Every day beginning July 1, McAlister’s is giving away a $100 Gift Card as it counts down to Free Tea Day (July 25) when it will announce the winner of the Grand Prize — free tea every week for a year and a Sweet Summer Bash. The summer bash includes an event catered by McAlister’s and includes games, music, and giveaways for the winner and 50 friends.
From July 1 to 25, 2013, guests can visit McAlister’s Facebook page at www.facebook.com/teafreaks or website at www.mcalistersdeli.com/summersweepstakes and enter for a chance to win the grand prize. Entrants will also automatically be entered into a daily drawing for a $100 McAlister’s Deli gift card that can be used at any of its more than 315 locations around the U.S.
“McAlister’s Famous Sweet Tea is such a large part of our brand’s heritage that we wanted to celebrate our 5th annual ‘Free Tea Day’ in a big way,” says Frank Paci, McAlister’s president and CEO. “Guests look forward to ‘Free Tea Day’ every summer, and to thank them for their support, we are awarding one lucky person with our tea and an unforgettable summer party.”
Over the past two years, McAlister’s has undertaken initiatives to strengthen its brand, including upgrading menu offerings and improving speed of service. Technomic recently recognized McAlister’s as the top chain in the fast casual industry for food and beverage and as one of consumers’ Top 5 Favorite Chains in the country.
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