Industry News | May 8, 2013

McAlister's to Send One Lucky Guest to the Big Apple

McAlister’s Deli announced its latest digital promotion that will bring one lucky winner and a guest to New York City for the 34th Annual Mississippi Picnic in Central Park. 

“McAlister’s was founded in Mississippi, so we are thrilled to return to the Mississippi Picnic in the Park event for the eighth year to serve our Famous Sweet Tea,” says McAlister’s president and CEO Frank Paci. “We are also excited to bring a lucky winner and their guest along with us for a fun weekend in New York City.”

Through May 17, 2013, guests can visit McAlister’s Facebook page or website to enter for a chance to win. The prize package includes a weekend trip for two to New York City to attend the Mississippi Picnic in Central Park on June 8, a two-night hotel stay, round-trip airfare for two, tickets to a Broadway show, dinner in the city, and $500 spending money. 

Over the past two years, McAlister’s has undertaken initiatives to strengthen its brand, including upgrading menu offerings and improving speed of service.

Technomic recently recognized McAlister’s as the top chain in the fast-casual industry for food and beverage, and as one of consumers’ Top 5 Favorite Chains in the country.