Industry News | December 5, 2011
McDonald's and LivingSocial Team Up
McDonald's USA and LivingSocial are teaming up to surprise and delight up to one million members this holiday season with the largest national fast food daily deal ever offered.
Starting tomorrow, LivingSocial members can purchase a $13 voucher booklet, redeemable for five individual Big Mac sandwiches and five individual Large French Fries.
Members will receive physical vouchers in the mail, which can then be redeemed at participating McDonald's restaurants nationwide. Members can also use the individual vouchers as stocking stuffers or gifts for others during the holidays.
"LivingSocial is the perfect partner with whom to offer our first daily deal and the largest-ever national fast food deal," says Peter Sterling, Vice President, Marketing, McDonald's USA.
"Both LivingSocial members and McDonald's customers are looking for delicious food at a great value, and this deal hits the sweet spot for both personal purchases and holiday gifts."
As part of the deal, McDonald's will also promote LivingSocial in restaurants and drive-thrus. To date, LivingSocial has offered three of the most successful national daily deals, each of which has sold at least 1 million vouchers.
"From Black Friday to Cyber Monday, Gift Box, and Gift Wrap, LivingSocial has been the go-to place for great deals on holiday presents this year," says Mitch Spolan, Senior Vice President at LivingSocial.
"Most of us carry fond memories of getting McDonald's gift certificates during the holidays, and this year we're providing a new daily deal twist on a classic gift."
Only LivingSocial members are eligible to purchase a McDonald's voucher. To join, users can go to livingsocial.com and sign up or download the iOS or Android app on their smartphones. Members can also use LivingSocial's Me +3 program to get their deal for free.
After purchasing a McDonald's voucher, a unique URL is given to the member, and if three people buy the deal using that link, the referring member gets theirs for free.
LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 46 million members in 25 countries.
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women.
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