Industry News | March 22, 2010

McDonald's And Michelle Wie Create Winning Team

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McDonald's USA announced today that the company has entered into an agreement with Michelle Wie, one of the world's top golfers. The new relationship was announced following the filming of a McDonald's commercial that will feature Wie and a message celebrating success and achievement. The ad campaign will launch in April and will be available in five languages - Chinese (Cantonese and Mandarin), English, Korean, and Taglish.

In addition to the commercial, Wie's agreement with McDonald's includes her participation in several McDonald's programs and promotional opportunities focused on educational achievement.

"Michelle Wie is one of the world's most inspiring young athletes. She continues to excel, not just in golf, but also in academics and a number of other endeavors," says Neil Golden, senior vice president and chief marketing officer for McDonald's USA. "She is an excellent role model for youth looking to achieve personal success on a number of fronts and as such, will be a tremendous representative for the McDonald's brand and our commitments to education."

"I'm thrilled to be partnering with a global company like McDonald's, but I am especially proud of the message we are working to deliver together," Wie says. "Growing up, I was taught to believe in myself, to dream big, and that success is a team effort. It's a very important message and I'm excited to work with McDonald's to share it with today's youth. I've lived it, and with the help of caring community partners like McDonald's, so many other kids can achieve their dreams, too."