Industry News | March 27, 2002

McDonald's Appeals to Adults With Chicken Select Strips

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Beginning Friday, March 29th, and running through April 25th, McDonald's customers coast-to-coast will find a new chicken item on the menu —Chicken Select Strips, premium, all-white meat chicken strips served with a choice of Spicy Buffalo or Tangy Honey Mustard dipping sauces. The national roll-out is McDonald's latest entry to its New Tastes Menu, which offers customers an ongoing rotation of choices.

"Chicken Select Strips have been a strong hit in test markets. Customers liked the light and crispy coating and the adult-sized portions of the strips,'' said Alex Conti, senior director of menu innovations at McDonald's. "The zesty flavor of the spicy dipping sauces are a perfect combination with the tender, white-meat chicken for a taste that really appeals to adults.''

Offered ala carte in four-piece portions, Chicken Select Strips can also be purchased as part of an Extra Value Meal with fries and a drink. Additionally, customers can add two Chicken Select Strips to an a la carte order or an Extra Value Meal for just a dollar. "We're giving our customers portion options to fit their appetite and a variety of sauces to suit their tastes,'' said Conti. "A choice of two new sauces, customers can select either the Spicy Buffalo or Tangy Honey Mustard Sauce.''

The introduction of Chicken Select Strips will be supported by an advertising campaign featuring national television commercials and magazine advertisements.

Suggested retail pricing for Chicken Select Strips is $2.39 for a four-piece serving. Chicken Select Extra Value Meals are at a recommended price of $3.69. Customers can add two more Chicken Select Strips to either for $1.