Industry News | July 16, 2010

McDonald's Axes Smoothie Event

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To ensure continued supply and meet customers' needs due to overwhelming popularity, McDonald's USA announced that it will not be executing the national in-restaurant sampling event of McCafé Real Fruit Smoothies on July 22-24. McCafé Real Fruit Smoothies launched nationwide on Tuesday this week.

"The McCafé Real Fruit Smoothies are an absolute hit with our customers and we're experiencing unprecedented demand for this delicious new choice on our menu," says Neil Golden, chief marketing officer of McDonald's USA. "We always want to meet our customers' expectations and provide the service, convenience, and value they expect when visiting McDonald's."

Working with franchisees and suppliers, McDonald's will be reviewing the potential of rescheduling the national in-restaurant Smoothie sampling event for a later date. However, all other national promotional activities, including coupons, will be accepted at participating restaurants.

McCafé Real Fruit Smoothies, available in Strawberry Banana and Wild Berry flavors, are made with an invigorating blend of real fruit—combinations of strawberries and bananas or blueberries, strawberries, and blackberries—fruit juice, low-fat yogurt, and blended with ice. Real Fruit Smoothies can be customized by requesting the beverage with or without low-fat yogurt.

McCafé Real Fruit Smoothies are available in small (12 ounces), medium (16 ounces), and large (22 ounces) at participating U.S. McDonald's restaurants across the nation.