Industry News | April 11, 2000

McDonald's Co-op Names Advertising Agency

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Source Communications, a full-service advertising agency based in Hackensack, NJ, announced April 10 that the firm has been named advertising agency of record for the McDonald's Northeast Pennsylvania (NEPA) Co-op, according to Larry Rothstein, President, Source.

"We are thrilled to have been chosen by the NEPA Co-op as their marketing partner," notes Rothstein. "We are looking forward to working with the Co-op and McDonald's marketing team to create and implement an aggressive program sure to make consumers turn to McDonald's as their QSR (quick serve restaurant) choice."

"The McDonald's NEPA Co-op is excited to be working with Source Communications," noted Mark Zlocki, NEPA Co-op President. "As an agency new to QSR advertising, they came to the board with fresh insights, a new way of looking at our business, superb creative and a strategic understanding of our unique marketplace. We look forward to a long and successful partnership."

"Our agency will be creating an integrated marketing communications program that combines television, radio, print and billboard advertising with in-store marketing materials to work hand in hand with McDonald's national campaign," notes Rothstein. "We're very excited about becoming part of the McDonald's family."

The billings for the NEPA Co-op are projected to be under $5 million. The Co-op is made up of 20 McDonald's owner/operators and 65 McDonald's stores in the Wilkes Barre-Scranton (Williamsport) DMA.

For over eighteen years, Source Communications, currently growing at a triple digit rate, has created successful advertising campaigns combining print and broadcast advertising, channel marketing, co-op advertising, direct marketing, sports marketing and the Internet that help clients grow.