Industry News | March 6, 2007

McDonald's Edges Out Competition in Coffee Taste Test

In the March issue of Consumer Reports, taste-testers awarded McDonald's the top spot in a coffee competition between industry rivals Dunkin' Donuts, Burger King, and even Starbucks.

The test posed the four brands' basic black coffee selections against one another and graded on flavor and strength. Priced at $1.35, McDonald's coffee was reported to be "decent and moderately strong."

Fast-food rival Burger King did not fair as well with its coffee priced at $1.40. Tastetesters said the chain's brew "tasted more like hot water." Starbucks coffee for $1.55 was too bitter and burnt for the testers liking, while Dunkin' Donuts "had no oomph" even though it was more expensive ($1.65).

The taste tests are based on servings from two locations of each quick-serve.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.