Industry News | July 22, 2008

McDonald's to Feature Spy Gear Happy Meals

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For the three weeks between July 25 and August 14, 2008, kids can collect official Spy Gear gadgets with the purchase of a Happy Meal or Mighty Kids Meal at participating McDonald's restaurants.

Kids can embark on spy missions using six new Spy Gear toys offered exclusively at McDonald's: Secret Wrist Beam, Spy Guard Motion Alarm, Spy Disc Defender, Invisible Message Pen, Rear View Spy Scope, and Mobile Message Bot.

The Spy Gear Happy Meal is timed with Wild Planet's 10th anniversary of making spy toys and precedes the release of the company's first Spy Gear board games, Spy Trackdown and Spy Wire. The games arrive in stores in late August 2008, the same time that the Spy Video ATV-360 hits shelves. The ATV-360 is a remote-controlled tank that wirelessly transmits real-time video and audio back to the driver's private headset.

Kids can forego the fries in their Happy Meals and order Apple Dippers (fresh, peeled apple slices) served with low-fat caramel dipping sauce. They can also substitute 100 percent pure apple juice or low-fat regular or chocolate milk for soda at no extra charge.

About Spy Gear Happy Meal prizes:

Secret Wrist Beam: wrist-mounted gadget that transforms to reveal a bright red laser-like light.

Spy Guard Motion Alarm: pad-lock-styled alarm with siren to scare away intruders.

Spy Disc Defender: hand-held disc shooter; discs are launched from a secret storage compartment beneath a flip-top lid.

Invisible Message Pen: pocket-sized covert communication system with one invisible ink pen and one revealer pen.

Rear View Spy Scope: two tools in one--a magnification lens to see distant objects close-up, plus a pop-out mirror to monitor what's going on behind you.

Mobile Message Bot: a rev-and-release vehicle that automatically pops its top to reveal encrypted messages, readable only by the spy facing the device.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.