Industry News | January 10, 2001

McDonald's Fires Back with 99-Cent Big Mac

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Beginning January 15th, Southern California McDonald's restaurants will unleash their Big Mac sandwich for 99 cents on Mondays as part of a continuous commitment to offer customers four values. The new Mac-sized promotion will join other highly successful McDonald's Outrageous Value Days offerings of 39-cent cheeseburger Sundays and Wednesdays and 89-cent Chicken McNugget Tuesdays.

As McDonald's flagship sandwich, which features two all beef patties, special sauce, lettuce, cheese, pickles and onions on a toasted sesame-seed bun, the Big Mac was originally introduced over thirty years ago and is still a top seller with customers.

"There's nothing like McDonald's for food, family, fun and great value everyday. The new 99-cent Big Mac is just another example of our commitment to Southern Californians and the classic affordable taste that has captured the hearts of kids of all ages,'' stated Scott Frisbie, president, McDonald's Operator's Association of Southern California (MOASC).

The 99-cent Big Mac will be available at all participating McDonald's restaurants for a limited time in Los Angeles, Orange, Riverside, Ventura and San Bernardino counties each Monday. No additional purchase is required.

MOASC is comprised of nearly 550 franchised and company owned McDonald's restaurants in Los Angeles, Orange, Ventura, San Bernardino and Riverside counties