McDonald's Franchisees Take Marketing into Their Own Hands

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McDonald's, Marketing

The easy-to-use McCafe search feature allows customers to quickly identify which McDonald's restaurants in Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties are selling the line of espresso-based drinks. To date, more than 150 Southern California McDonald's restaurants are selling McCafe specialty coffees.

Southern California McDonald's restaurants began rolling out McCafe specialty coffees late last year with more coming on board each week. The store locator will be continuously updated as McCafe equipped restaurants become available.

McCafe features hot and iced lattes and mochas, and cappuccinos in a variety of flavors: caramel, vanilla, hazelnut and sugar-free vanilla. Beverages are made with either whole or skim milk. Premium Roast drip coffee and hot chocolate are also available. McCafe specialty coffee is available in 12, 16 or 22-ounces. Prices will vary by restaurant.

"By adding our espresso-based McCafe coffees to the menu, we hope to become the ideal beverage destination for our local customers," says Ti Chang, McDonald's owner/operator and president of the McDonald's Operators' Association of Southern California (MOASC).

MOASC is composed of more than 600 franchised and company-owned restaurants in the counties of Los Angeles, Orange, Riverside, San Bernardino, and Ventura.