Industry News | May 9, 2008

McDonald's Gets Help from Sandra Lee

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Along with the help of special guest and Food Network Emmy-nominated television star, Sandra Lee, McDonald's New York Tri-State Area restaurants are holding an exclusive tasting of their latest menu additions: Southern Style Chicken Biscuit, Southern Style Chicken Sandwich, and Sweet Tea at a Times Square location.

In an effort to bring Southern hospitality to the New York Area, guests have the opportunity to sample all three items, while learning about Southern culture and food history from home and style expert, Sandra Lee.

The two new Southern Style Chicken menu items provide great-tasting options for chicken lovers and feature a juicy, perfectly seasoned, all-white meat chicken breast patty on either a new biscuit for breakfast or a steamed bun topped with two pickles for lunch and dinner. Southern Style Sweet Tea is served ice cold, fresh brewed and sweetened to perfection in a special cup that keeps your sweet tea cold all day. Just in time for summer, McDonald's Southern Style Sweet Tea is perfect for something refreshing, crisp and different.

"We're pleased to welcome, Sandra Lee, as our special guest, to introduce the significance of McDonald's new menu choices to the New York Metro Area," says Paul Hendel, president of the McDonald's New York Tri-State Area Owners/Operators Association. "Ms. Lee's knowledge and expertise shed light on why chicken for breakfast or Sweet Tea has an important place in southern culture. To thank her for acting as our guest, the McDonald's New York Tri- State Owner/Operators Association is making a donation in Sandra Lee's name to Ronald McDonald House Charities."

In the vein of true Southern hospitality, McDonald's is treating its customers with a chance to try the Southern Style Chicken Biscuit for free from 7:00 a.m. - 10:30 a.m., or a Southern Style Chicken Sandwich beginning after breakfast hours until 7:00 p.m. on May 15, with the purchase of any medium or large beverage at participating restaurants (while supplies last). The sampling events in the New York Metro area will give customers the opportunity to try chicken for breakfast and decide what they prefer to eat first: the chicken or the egg.