Industry News | February 26, 2013
McDonald's Gets on the Ice with L.A. Kings
The Los Angeles Kings and McDonald’s, proud presenting sponsor of the Kings, have announced the “McDonald’s Player Of The Month” campaign, in which a Kings player will be recognized on the ice at the STAPLES Center each month.
The award will be chosen by the fans, who will be able to submit their vote through an interactive experience available via LAKings.com, the Kings Facebook page, or the Kings mobile app.
Fans will receive unique McDonald’s promotional offers for voting and sharing their votes. The Kings will update the voting process and results through their TV and radio broadcasts, digital vehicles, and in-arena mentions.
The Kings are the first NHL team to feature a Player Of The Month contest where votes are submitted through Facebook, website, and a mobile app.
“Spreading the voting process through these online platforms provides fans access across multiple touch points and connected devices,” says Kings president, business operations, Luc Robitaille. “It gives the fans a voice in something real for the team and also rewards fans who share the program using their social networks with McDonald's monthly prizes.”
AEG global partnerships senior vice president Bill Pedigo says, “We are excited to involve our presenting partner, McDonald’s, and our great fans in recognizing our player’s outstanding on-ice performance. McDonald’s support was critical to getting this program up and running, and we believe this program will deliver equal parts fan enjoyment and partner results.”
The winner will be presented with the McDonald’s Player Of The Month award on the ice during the first home game of the next month (except in April).
February’s winner will be announced on Monday, March 4, when the Kings host the Nashville Predators. March’s winner will be announced on Thursday, April 4, when the Kings host the Minnesota Wild. April’s winner will be announced at the last regular season home game on Saturday, April 27, when the Kings host the San Jose Sharks.
February’s candidates feature the following Kings players: Jeff Carter, Anze Kopitar, Slava Voynov, Rob Scuderi, and Jonathan Bernier.
"We are very excited to launch the Player of the Month Program,” says Bill Gibbons, partner, Davis Elen Advertising. “This new digital platform allows the fans to connect with the players in a way that has never been done before, and it is one of the many great collaborations that have emerged from the partnership of McDonald's and the LA Kings."
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