Industry News | May 12, 2000

McDonald's to Host Egg Hunt

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McDonald's is "hatching the world's largest fossil egg hunt" on Friday May 12 at the Museum of Natural History in Los Angeles. Fifty local school children are invited to dig for eggs with prizes inside.

At 10:00 a.m. (PST) "Dinosaur" producer Pam Marsden, as well as vocal cast members D. B. Sweeney and Hayden Panettiere will join "kid-paleontologists" and giant simulated dinosaurs in a 20 ft- by 60 ft., sand-filled fossil site as they begin excavating eggs filled with special gifts for all participants. In addition to one unique dinosaur egg designed to 'crack' open with a two-carat diamond for mom, prizes include McDonald's gift certificates, Disney movie tickets, salon packages and other dinosaur-themed items.

The hunt is being held to celebrate the kick-off of McDonald's restaurant's in-store promotion, "Hatch, Match & Win"; "Dinosaur"-themed Happy Meals as well as the upcoming release of Walt Disney Pictures' "Dinosaur."

"Hatch, Match & Win" game runs from May 18 through June 12. The game offers customers the chance to win prizes including two $1 million prizes, a $25,000 diamond, Britney Spears VIP concert trips and a Hawaiian Vacation for four. Customers can win instantly or by collecting the two or three matching game pieces marked with the head, mid or tail section of a dinosaur.

In addition, Happy Meals will feature oversized hand puppets and interactive dinosaurs, which talk when activated. Each Happy Meal will include one exciting dinosaur from the collection.

Disney's "Dinosaur" follows the adventures of an Iguanodon named Aladar as he embarks on a perilous journey with a family of Lemurs and a herd of migrating dinosaurs to find the safety of their nesting ground following a devastating meteor shower. Set 65 million years ago during the late Cretaceous Period, the film presents a photorealistic world of wonders filled with a wide variety of prehistoric creatures and a powerful and entertaining story of survival and adaptability.

"McDonald's Disney promotions—such as the new Dinosaur-themed Happy Meal promotion and 'Hatch, Match & Win' game—continue to be among the most successful of the year,'' said Milano.