Industry News | April 17, 2007

McDonald's Introduces New Salad

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With warmer weather heralding the change of season, McDonald’s breaks out of winter with the debut of the Southwest Salad--a bright, bold and fresh creation for its Premium Salad Line-up.

"What’s hot this season in the world of food, fashion, and beauty is the return of bold colors, layering, and fresh authenticity,” says June Ambrose, celebrity stylist and author of Effortless Style: Make Looking Good Look Easy. “McDonald’s new Southwest Salad first caught my eye because it has all this and more-–a mixture of zesty ingredients, colorful array of fresh vegetables and greens, and authentic southwest flavors.”

Available for a limited time only, starting April 17, the Southwest Salad is a mouth-watering combination of ingredients, starting with a blend of up to 15 premium mixed greens and a cilantro-lime glazed, warm chicken breast (served grilled or crispy). The salad is topped with a delectable blend of vegetables including oven-roasted tomatoes, bold black beans, fire-roasted corn, and spicy poblano peppers. As a finishing touch and to add a final burst of flavor, this hearty salad is also served with zesty chili-lime tortilla strips, a fresh lime wedge and Newman’s Own All-Natural Southwest Dressing.

“McDonald’s Southwest Salad is my salad of choice when I’m looking for a tasty and filling meal for lunch or dinner," Ambrose says. "This is a designer salad without the designer price tag; it just doesn’t get any better than that.”

The Southwest Salad will be available at participating McDonald's restaurants for the recommended retail price of $4.29.

“The Southwest Salad is inspired by the authentic tastes of chili and lime flavors found in traditional southwest cooking,” says Dan Coudreaut, director of culinary innovation for McDonald’s USA. “It’s not one ingredient in particular that takes this salad above and beyond, but the unique combination of bold and tangy flavors and fresh vegetables that indulge the palate.”

Since the beginning of the Premium Salad program in 2003, customers have purchased more than 500 million premium salads—equating to more than 900 million servings of fruits and vegetables.