Industry News | August 1, 2006

McDonald's Introduces New Snack

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According to CREST research data, young adults (18 to 24) are three times more likely to choose McDonald's for an afternoon snack than any other quick-service restaurant. As a result of today's nationwide launch of McDonald's new Snack Wrap, that trend could continue to climb.

The new Snack Wrap features chicken breast meat, cheddar jack cheese, lettuce and a ranch sauce, wrapped inside a our tortilla. It will sell for $1.29.

With more people on the go, a 2004 Data Monitor survey found that the total number of snacks eaten is expected to rise by 9.7 billion over the next five years from 66.1 billion to 75.8 billion around the world. Asked when they most often eat food, more than 80 percent of Americans said "in the car, on the way to work or during an activity," according to the same Data Monitor survey.

"McDonald's developed the Snack Wrap to accommodate the lifestyles of our customers who are always on the go and want a quality product made with premium ingredients," said Ralph Alvarez, president of McDonald's North America. "The portability, value ,and overall great taste of the Snack Wrap take snacking to a whole new level."

All Snack Wrap ingredients are supplied by industry leaders known for quality foods that customers trust, such as Sargento(R), Mission Foods(R), Mullins Food Products and Fresh Express(R).