Industry News | April 10, 2006

McDonald's Melts Away Spring Chill

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Marking the one-year anniversary of Premium Roast coffee in Michigan, McDonald's is introducing Cinnamon Melts to its menu today.

Cinnamon Melts will be available throughout all day parts at participating McDonald's locations nationwide. Cinnamon Melts are the best part of a cinnamon roll -- the center -- and feature a sweet and delicious cinnamon sugar glaze. Cinnamon Melts are served warm and fresh all day.

Michigan served as a test market beginning in April 2005 for Premium Roast coffee in advance of the national launch, which occurred in February of this year. McDonald's coffee is a medium blend of the finest roasted coffee beans brewed fresh throughout the day offering customers a richer, bolder more robust flavor. McDonald's also adds the cream and sugar through an innovative automated system to customize each cup of coffee, made specifically to each customer's personal taste. This process saves time and gives customers a consistent flavor and taste each time they visit McDonald's.

"We have received strong, positive customer feedback about Premium Roast coffee over the past year and we are pleased to have served as a test market," said John Betts, vice president/general manager of the McDonald's Michigan region. "Our customers have now asked for a sweet, good offering that compliments Premium Roast coffee, and we're excited to bring McDonald's Cinnamon Melts to southeast Michigan."