Industry News | August 8, 2008

McDonald's Menu Focuses Pay Off

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McDonald's Corporation (NYSE:MCD) global comparable sales increased 8.0 percent in July. Systemwide sales for McDonald's worldwide restaurants rose 15.9 percent in July, or 9.5 percent in constant currencies.

McDonald's CEO Jim Skinner says, "We continue to strengthen our relevance by offering great variety and value in convenient and modern restaurants. This unrelenting focus on enhancing the customer experience is driving our ongoing momentum."

In the U.S., the company's strategic focus on breakfast, chicken, and beverages, while advertising the classic Big Mac sandwich, fueled July's 6.7 percent comparable sales increase.

Continued strong comparable sales in France, U.K., and Russia and positive performance in most other markets contributed to Europe's 7.6 percent increase. During July, locally relevant summer offerings resonated with customers and complemented our premium sandwiches and salads, classic menu favorites and everyday affordable products.

Comparable sales in Asia/Pacific, Middle East and Africa rose 7.2 percent driven by strong performance in Australia and China and many other countries. Extended hours, menu variety and branded affordability continue to position McDonald's as a preferred restaurant choice.

In addition, double-digit comparable sales in Latin America benefited the month's overall performance.