Industry News | May 5, 2009

McDonald's Poised to Rival Starbucks Nationwide Starting Today

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McDonald'€™s new McCafe coffees launched nationwide today, bringing a variety of customizable beverages to our national menu, including lattes, cappuccinos, and mochas. To celebrate, McDonald's is giving consumers a chance to win a $50,000 Visa Gift card and other prizes through an online contest and sweepstakes at "a href="http://www.mcdonalds.com/mccafe">www.mcdonalds.com/mccafe.

"€œThis is an exciting day for McDonald'€™s and our customers," says Don Thompson, president of McDonald's USA. "€œOur customers can now enjoy a premium quality espresso-based coffee with their favorite McDonald's breakfast or at any time when they want to treat themselves to a great-tasting beverage at a tremendous value. For McDonald'€™s, today marks our largest product launch in 30 years and just the beginning of many McCafe experiences to come."

How Would You Like Your McCafe?

McDonald's McCafe beverages include espresso-based coffees such as cappuccinos, lattes, mochas, iced lattes, and iced mochas, as well as hot and iced Premium Roast brewed coffees and hot chocolate. All McCafe Coffees start with fully-ripened Arabica coffee beans from Central and South America and Indonesia. From there, each drink is made to order with quality ingredients like flavored syrups, including caramel, hazelnut, vanilla, and sugar-free vanilla, rich chocolate, frothy steamed milk and whipped cream.

Lattes, cappuccinos, mochas, and hot chocolates are available in small (12 ounces), medium (16 ounces) and large (22 ounces). All iced coffees are available in medium.

McCafe Coffees are available at more than 11,000 McDonald'€™s restaurants in the U.S. Prices for McCafe Coffees vary by restaurant and can be purchased with cash, McDonald'€™s Arch Cards or other forms of cashless payment options at the drive-thru or in restaurant.

McCafe Your Day€ Contest and Sweepstakes from McDonald's and Visa

Today through June 21, consumers are invited to visit www.mcdonalds.com/mccafe to submit a story and photo about why they or someone they know deserve a chance to be one of two grand prize winners, each taking home a $50,000 Visa Gift card and $500 McDonald'€™s Arch Card.** Five lucky finalists will be selected by an independent panel, with the two grand prize winners selected on August 3 after an online consumer vote. Each finalist will receive a $1,000 Visa Gift card and $50 McDonald'€™s Arch Card.

Also steaming up today through August 2, consumers can enter to win one of 10 weekly sweepstakes prizes: a $1,000 Visa Gift card and $50 McDonald’s Arch Card.**

For complete official rules and to learn more, visit www.mcdonalds.com/mccafe.

McDonald's Coffees: A Dedication to Innovation

In 2006, McDonald'€™s successfully introduced Premium Roast drip coffee. In 2007, the company introduced Iced Coffees to the menu and began testing the full-line of espresso-based specialty coffees in select U.S. markets. The national introduction of McCafe marks McDonald's largest product launch in 30 years, since the introduction of the Egg McMuffin sandwich to our national breakfast menu in 1977.

McCafe Accented in National Marketing & @McCafeYourDay On Twitter

Playing off the fun of the accent mark in McCafe, the McCafe Theatre, featured in national advertising and online at www.mcdonalds.com/mccafe, seeks to showcase how any ordinary situation can become a whole lot better when you enjoy it with McCafe. Your morning commute becomes a commuté (comm_u_tÃy), and your office cubicle becomes a cubiclé, all to show that when you "McCafe Your Day,"€ a better day is possiblé. The site also helps consumers take the guesswork out of ordering McCafe Lattes, Cappuccinos, Mochas, and Hot Chocolates by explaining the quality ingredients in each beverage (in English and Spanish).

Customers can also find McCafe on Twitter by following Jessie Thompson, a manager of U.S. Communications at McDonald’s, at @McCafeYourDay (http://www.twitter.com/mccafeyourday), where Jessie will be engaging in conversations with customers and answering their questions about McCafe, while keeping them posted on the "€œMcCafe Your Day"€ Contest and Sweepstakes.