Industry News | January 30, 2012

McDonald's Premieres Chicken McBites

Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites. Available through April, while supplies last, this delicious new choice offers chicken enthusiasts bite-size enjoyment with big flavor.

McDonald's new Chicken McBites are made with juicy pieces of white chicken breast and a savory home-style seasoning and are available in three sizes – Snack (3 oz.), Regular (5 oz.), and Shareable (10 oz.) – to accommodate any occasion and portion size.

To enhance the taste experience, chicken fans can also pair Chicken McBites with a variety of dipping sauces for their dunking and popping pleasure.

"In response to today's on-the-go lifestyles we created our latest recipe – Chicken McBites – to  provide our guests with a new way to enjoy premium chicken at McDonald's that's big on taste, fun to share and easy to take with you anywhere," says Chef Dan Coudreaut, Senior Director of Culinary Innovation, McDonald's USA.

To celebrate the introduction of Chicken McBites, McDonald's launched a crowd-sourcing video contest inviting aspiring producers and directors to create 30-second made-for-web "bite-sized" videos for a variety of cash prizes.

"This contest is all about engaging McDonald's fans and creative minds to help us develop fun, shareable online entertainment that expresses the bite-size appeal of Chicken McBites," says Rick Wion, McDonald's USA Director of Social Media.

A selection of winning videos are available to view on http://bit.ly/xil8Aq.  No purchase necessary.  For more information about the Bite-Sized Video Project and contest official rules, visit http://tongal.com/mcdonalds.

To join in the McDonald's new Chicken McBites conversation online, follow our national Twitter handle, @McDonalds, and use the hashtag, #ChickenMcBites.  For more information about Chicken McBites and McDonald's full line of menu choices including nutrition information visit www.McDonalds.com.

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.