Industry News | April 13, 2007
McDonald's Reports Global Sales Growth
McDonald's U.S. posted a 6.2 percent comparable sales gain in March. The ongoing appeal of new products, such as the Snack Wrap, core menu favorites, and McDonald's everyday affordability continues to drive performance and generate increased customer visits.
"In Europe, we achieved an 11.2 percent comparable sales increase for March, reporting positive results across the segment led by France, Germany, the U.K. and Russia," Skinner says. "Our emphasis on featuring a variety of premium products and compelling value options along with exciting marketing promotions continues to attract customers to our restaurants."
In Asia/Pacific, Middle East and Africa, comparable sales rose 9.6 percent in March, fueled by strong performance in Japan and China as well as positive results throughout the segment.
"Overall, I am pleased with our sales results and am confident in our ability to continue building our business," he says. "McDonald's holistic approach to enhancing customer relevance across all elements of our brand is resonating with consumers around the world. We remain committed to delivering long-term profitable growth for all McDonald's stakeholders through exceptional customer focus and ongoing financial discipline."
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